StorefrontYour store opens
after bedtime.
A step-by-step course built for the hours between tucking them in and falling asleep yourself — nap times, school runs, and the two quiet hours that are finally yours.
Built between bedtime and breakfast.
Maya, 34 — Raleigh, NC
Mom of two under five. Makes soy candles on weekends. Had 40 jars in the garage and no idea what to do next.
Maya started the course on a Tuesday night at 10:47 PM, kids finally down, half a mug of chamomile going cold. She'd been googling "how to sell candles online" for six months but never clicked anything.
By Thursday she had a Shopify account. By the following Wednesday she'd photographed her jars on the kitchen counter, written three product descriptions, and hit publish. She told her husband it was "probably nothing."
"The notification sound woke me up. I genuinely thought it was a wrong number. It was a $34 order from someone in Portland."
— Maya, Day 11
That first order was from a stranger. No friends, no family, no Instagram following. Just a real person who found her store, read her description, and clicked buy. Eight weeks later, Maya had cleared $3,200 and restocked twice.
Total Revenue
$3,247
Orders
94
Week 2 bar: the night the first order came in. Everything after was word of mouth and one Pinterest pin.
The Naptime Store Checklist
Everything you actually need to launch — no fluff, no $500 software, no design skills. One page. Fits on the fridge.
- 1Your product idea (even half-baked counts)
- 2A phone camera — kitchen counter lighting works
- 3A free Shopify trial (14 days, no card)
- 4One quiet hour to set up your account
- 5The Storefront lesson sequence (we send it tonight)
Storefront
Naptime Store Checklist
Derek, 41 — Boise, ID
Stay-at-home dad, two kids in school. Woodworking hobby eating garage space. Wife said "just sell some of it."
Derek had been making cutting boards and small shelving kits for three years. He'd given away more than he could count — wedding gifts, housewarming presents, a set for his sister's kitchen. Everyone told him to sell them. He never believed anyone would actually pay.
He started the course during school drop-off hours — forty minutes each morning while the coffee was fresh. No late nights, no hustle content, no posting on social media. He built the store methodically, module by module, the same way he built furniture.
"Six hours after I published, a guy in Seattle bought a $140 walnut cutting board. I was picking up the kids when it happened. My daughter thought I was crying about something bad."
— Derek, Day 8
Derek's second month brought in $2,800 — more than his wife's part-time shift. He started a waitlist for custom orders. The garage, for the first time, felt like a business.
Total Revenue
$6,140
Orders
47
That spike in Week 2 was one order. By Week 6 he'd added a "custom size" option and average order value jumped to $185.
Carlos & Jen, 36 & 33 — Austin, TX
Two kids, $1,800/month in daycare. Used to whisper "what if we just didn't need that money anymore" after the kids went down.
Carlos and Jen had the same conversation every Sunday night. The math never worked — two incomes, two kids in daycare, nothing left. Jen made herb starter kits as birthday gifts. Carlos said "what if you sold those." She laughed. He enrolled them both in Storefront.
They split the modules. Jen did product photography and descriptions during nap time. Carlos handled pricing and shipping setup on lunch breaks. They launched on a Friday evening, kids in bed by 7:30.
"We made $1,200 in the first month. Not enough to quit. Enough to stop having that Sunday night conversation. That felt like everything."
— Jen, Month 1
Month three: $4,700. They stopped doing the daycare math. Month six: Jen went part-time. The herb kits ship from their kitchen. The kids think the label printer is a toy.
Total Revenue
$18,340
Orders
312
Month 6 dip is intentional — they capped orders while Jen went part-time and they rebuilt inventory. A good problem.
Six months after enrolling
$18,340
Jen went part-time. The Sunday night conversation doesn't happen anymore.
Five modules. One quiet evening each.
Store Setup
Your Shopify account live in one nap time
Product Photos
Kitchen counter shots that actually convert
Descriptions
Words that make strangers click buy
Shipping & Pricing
The math that makes you money, not stress
First Sale
The exact steps that got 2,847 parents there
Maya
$3,247 in 8 weeks
Derek
$6,140 in 8 weeks
Jen & Carlos
$18,340 in 6 months
Tonight's the night
you actually start.
The coffee's warm. The house is quiet. The store you've been thinking about for six months is three nap times away. Let's go.
We'll send the free first lesson tonight. No credit card.